The Virgin Way Everything I Know About Leadership
While building the Virgin Group over forty years, Richard Branson has never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost. Now Branson gives an inside look at his strikingly different swashbuckling style of leadership.
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A revelatory account of the personal factors that shaped the Virgin Group founder's unconventional leadership style discusses topics ranging from his limited education and struggles with dyslexia through his self-employment values and beliefs about listening. 75,000 first printing.