Talespin Public Relations Disasters Inside Stories And Lessons Learnt

All prices for 'Talespin Public Relations Disasters Inside Stories And Lessons Learnt' include the approximate cost of delivery to an address within the US.
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This book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters showing how crisis management helped or hindered. Cases Include: Martha Stewart's insider trading scandal; Dow Corning breast implants; Starbucks and 9/11; Coca-Cola and Pepsi--pollution in India; Nestle and Ethiopia's debt; McDonald's "McLibel" case.

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