Switch How To Change Things When Change Is Hard By Chip Heath Dan Heath

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PLEASE NOTE: THIS IS A COMPANION TO THE BOOK AND NOT THE ORIGINAL BOOK. Switch by Chip Heath and Dan Heath Key Takeaways, Analysis & Review'switch: How to Change Things When Change is Hard "(2010) is about how to bring about change in an organizatio

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Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conĂ¯- ict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns-the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie.

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