Switch How To Change Things When Change Is Hard By Chip Heath Dan Heath
PLEASE NOTE: THIS IS A COMPANION TO THE BOOK AND NOT THE ORIGINAL BOOK. Switch by Chip Heath and Dan Heath Key Takeaways, Analysis & Review'switch: How to Change Things When Change is Hard "(2010) is about how to bring about change in an organizatio
Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conï- ict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns-the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie.