Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget.
What does it really take to get productivity from people and, by doing so, maximum profits for your business?With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees.
Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible.
FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.Business owners agree. The referred customer is far superior to the one brought in by cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare youto stop chasing new customers and keep an iron cage around the ones you already have.
Very Good. No Jacket 12 mo, softcover, near fine in black and red pictorial wraps. Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.
Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants―all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc.
It all begins on Christmas morning, 1978. Dan Kennedy is ten years old and wants a black Gibson Les Paul guitar, the kind Peter Frampton plays. It will be his passport to the coolest (only) band in the neighborhood-Jokerz. He doesn't get it. Instead, his
Master The Art of Public Speaking For ProfitPublic speaking has been around for centuries, and today,motivational speaking is as popular as ever. And, like a motivationalspeaker, you can also inspire an audience―to open their walletsand give you money!In Speak to Sell, marketing wizard Dan Kennedy shares his secrets,so, whether you are speaking to promote any local business, to bookappointments for a professional practice, or sell info-resources or otherproducts at the back of the room.
Be a Small Business with BIG IMPACT Called the "professor of harsh reality," Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: "You Are in a Fight for Your Life." As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers-you have to keep them FOR LIFE.
Industry leader Dan S. Kennedy and marketing guru Shaun Buck dare business owners, practitioners, and marketers to invest in and practice customer referral and retention strategies that drive results and keep customers coming back for the long term
Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling "The Ultimate Marketing Plan," industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget.
This is the first biography of journalist Robert Pierpoint, who covered the Korean War for CBS, the White House through six presidents, Kennedy assassination, Watergate, Nixon's resignation, State Department; winner of two Emmy Awards for investigative reporting who shaped the careers of many of today's journalists, including Bob Schieffer, Dan Rather, Lesly Stahl, and Diane Sawyer
Looking for Tried-and-True Dull-as-Dishwater Marketing? TRY ANOTHER BOOK In the world of marketing and sales, there are few names more recognized than that of Dan Kennedy's. For years, his break-through-the-box copy and marketing strategies have been res
Papers from an international Egyptological conference entitled Evolving Egypt: Innovation, Appropriation, and Reinterpretation in Ancient Egypt held in February 2006 at BYU-Hawaii (Oahu). Contents: 1) Possibilities and Pitfalls in Identifying Innovation: The Early Ramesside Era as a Case Study (Kerry Muhlestein); 2) Les bateaux et le sacre dans l'ancienne Egypte (Ana Maria Rosso); 3) Symbolic Connotations of Pyramid Temples in the 5th and 6th Dynasties (Pal Steiner); 4) Dating of Stelae of the 12th Dynasty: A Statistical Approach (Des Bright); 5) The Expansionist Policies of the New Kingdom and the Increase in Craft Specialization in the Textile Industry (Giovanni Tata); 6) Copy and Reinterpretation in the Tomb of Nakht: Ancient Egyptian Hermeneutics (Valerie Angenot); 7) The Daily Cult: Space, Continuity and Change (Robyn Gillam); 8) Glossed Over: Ancient Egyptian Interpretations of Their Religion (John Gee); 9) The Hieratic Scribal Tradition in Preexilic Judah (David Calabro); 10) Ptolemaic Translation and Representation: The Hellenistic Sculptural Program of the Memphite Sarapieion (Shanna Kennedy-Quigley); 11) Appropriation of Egyptian Judgment in the Testament of Abraham? (Jared Ludlow); 12 New Evidence of Coptic Mummification Techniques From Tell El-Hibeh, Middle Egypt (Robert M.