The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%.Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market.
Painting a portrait of the modern male consumer, Tungate considers how marketers can target him in all his activities, from morning to night. In the process, the author examines male-centered marketing in such areas as cars, restaurants, technology, fashion, and books.
SK branded sockets, bits and wrenches deliver the highest level of construction, performance and quality. Built to last and take on some of the toughest jobs, each tool offers years of dependable service whether in the shop or in your own garage. Features Durable chrome vanadium (CRV) construction resists wear and damage Convenient storage rail keeps sockets organized during and after use Notice: Not intended for use with powered impact wrenches Includes 1/4 in.