Switch How To Change Things When Change Is Hard
Please note: This is a companion to the book and not the original book. Switch by Chip Heath and Dan Heath| Key Takeaways, Analysis & Review Switch: How to Change Things When Change Is Hard (2010) is about how to bring about change in an organization. Its main focus is changing behavior by appealing to the rational and emotional sides of people's psyches.
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book., They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.