Leadership Brand Shows how branded leadership delivers unique value for firms' investors, customers, and employees - elevating market value and creating a competitive edge. This book presents a six-step process for creating leadership brand in an organization.
A New Brand World Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.
How do you create, scale-up and evolve a world class food service brand? How do you revive a brand that is faced with (seemingly) terminal decline? Packed with real-life Case Studies and key insights from the Founders and Leaders of some of the most dynamic and established food service brands (Giggling Squid, Cabana, Miller & Carter, Burger & Lobster, Hache, Drake & Morgan, Giraffe, Byron, Premium Country Dining Group, Domino s Pizza, YO! Sushi, TGI Friday s, Pizza Hut, Toby Carveries etc.
Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.
Title: A New Brand World( 8 Principles for Achieving Brand Leadership in the 21st Century) Binding: Paperback Author: ScottBedbury Publisher: PenguinBooks