Crafting Executing Strategy The Quest For Competitive Advantage Concepts And
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Title: Crafting & Executing Strategy( The Quest for Competitive Advantage( Concepts and Cases) Binding: Hardcover Author: ArthurThompson Publisher: Irwin/McGraw-Hill
Title: Crafting and Executing Strategy Binding: Paperback Author: Alex Janes Publisher: MCGRAW-HILL Higher Education
Overview: The 18th edition of "Crafting and Executing Strategy" represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives were to inject new perspectives and the best academic thinking, strengthen linkages to the latest research findings, modify the coverage and exposition as needed to ensure squarely on-target content, and give every chapter a major facelift.