Captivates your students with the excitement of business. This book provides a more student-focused, less linear proven learning model. It draws students into business fundamentals with a compelling design that addresses all core Introduction to Business topics in 17 succinct chapters, including a unique chapter on Business Communications.
Through ongoing research into students' workflows and preferences, BUSN from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience - all at an affordable price. With BUSN Online, students explore BUSN anywhere, anytime, and on most devices! The intuitive StudyBitsTM functionality empowers students to study more effectively and visually monitor their own progress.