Boom Marketing To The Ultimate Power Consumer The Baby Boomer Woman By
Hardcover. Pub Date: 09 2006 Pages: 256 Publisher: McGraw-Hill Foreword by Paco UnderhillWomen. make the vast majority of purchasing Decisions in the United States. Spending trillions of dollars every year on everything from food and Clothing to Appliances CARS. vacations. real estate. and much more. One huge. affluent segment of that demographic wields more spending clout than any other: Baby-Boomer women.