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What Should you Learn to be successful in sales? What are the most important skills? How can your improve your knowledge in this area? Selling is a wonderful profession when approached ethically, constructively and helpfully. Happily much sales development theory takes this positive direction. The origins of the word 'sell' provide a useful reminder of its purest meaning.


"Sales Management: What it's really all about" is the first in a series of nine short books*, each of which explores a different part of this challenging role. Other titles consider specific areas, and do so in some depth - for example "Sales Management: Field Based Coaching," which is book No.4 in the series. Even though each of the books can be read in isolation and in any order, this is arguably the one to read first, since it considers what 'Sales Management' means and what the focus of the Sales Manager should really be.

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