A Life Worth Living
A Life Worth Living tells the story of Michael Smurfit and the company he built. From humble beginnings, through years of hard work, it documents the Smurfit Group's seemingly inexorable growth, the challenges faced and overcome, and the many deals that continually doubled the size of the business every three or four years. It shows Michael's 'logical opportunism' in action, and explains how the Smurfit culture and systems provided a world-beatingcompetitive advantage.
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