Switch How To Change Things When Change Is Hard By Chip Heath Dan Heath

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We all think that we want to make some big changes in our lives, our communities, and possibly even in our workplaces. If this is true, then why is change so difficult to achieve? And why do so few of us succeed at it? In Switch, brothers Chip and Dan dive deep into psychological analysis and engaging case studies to find out exactly why lasting change is so elusive, and their answer might surprise you.

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PLEASE NOTE: THIS IS A COMPANION TO THE BOOK AND NOT THE ORIGINAL BOOK. Switch by Chip Heath and Dan Heath Key Takeaways, Analysis & Review'switch: How to Change Things When Change is Hard "(2010) is about how to bring about change in an organizatio

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Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conï- ict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns-the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie.

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