Beyond New Media
Includes two marketer/copywriter worksheets: sales funnel planner and landing page planner. Are you ready for a new world of search engine optimization, social media, and content marketing? You had better be, because Google, Facebook, Twitter, and other p
The New NewsReports of the death of the news media are highly premature, though you wouldn't know it from the media's own headlines. Ken Doctor goes far beyond those headlines, taking an authoritative look at the fast-emerging future. The Twelve L
"David Gauntlett s analysis of media effects research is still timely, impressively thorough, and yet a pleasure to read. Published in this edition with excellent new material about his creative new alternatives to traditional effects studies, this boo
In Life after New Media, Sarah Kember and Joanna Zylinska make a case for a significant shift in our understanding of new media. They argue that we should move beyond our fascination with objects-computers, smart phones, iPods, Kindles-to an examination of the interlocking technical, social, and biological processes of mediation. Doing so, they say, reveals that life itself can be understood as mediated-subject to the same processes of reproduction, transformation, flattening, and patenting undergone by other media forms.
In "New Philosophy for New Media," Mark Hansen defines the image in digital art in terms that go beyond the merely visual. Arguing that the "digital image" encompasses the entire process by which information is made perceivable, he places the body in a
Paperback, Palgrave Macmillan, 2014, ISBN13 9781137441386, ISBN10 1137441380
Does living in a globally networked society mean that we are moving toward a single, homogenous world culture? Or, are we headed for clashes between center and periphery, imperial and subaltern, Western and non-Western, First and Third World? The interdisciplinary essays in Beyond Globalization present us with another possibility-that new media will lead to new kinds of "worldmaking.
Offering a stimulating diversity of perspectives, this collection examines how popular culture through mass media defines the scale and character of social interaction in the Middle East. The contributors approach popular culture broadly, with an interest
New NEW Hardcover US edition.
Beyond Technology offers a challenging new analysis of learning, young people and digital media. A leading professor of media and education offers a level headed analysis of the impact of new media on learning, drawing on a wide range of critical research.
Digital ethnography can be understood as a method for representing real-life cultures through storytelling in digital media. Enabling audiences to go beyond absorbing facts, computer-based storytelling allows for immersion in the experience of another culture. A guide for anyone in the social sciences who seeks to enrich ethnographic techniques, Digital Ethnography offers a groundbreaking approach that utilizes interactive components to simulate cultural narratives.
Beyond New Media: Discourse and Critique in a Polymediated Age examines a host of differing positions on media in order to explore how those positions can inform one another and build a basis for future engagements with media theory, research, and practice. Herbig, Herrmann, and Tyma have brought together a number of media scholars with differing paradigmatic backgrounds to debate the relative applicability of existing theories and in doing so develop a new approach: polymediation.
Computer games, the Internet, and other new communications media are often seen to pose threats and dangers to young people, but they also provide new opportunities for creativity and self-determination. As we start to look beyond the immediate hopes and
A Companion to Media Authorship offers 28 groundbreaking chapters which investigate the practices, attributions, and meanings of authorship. Revitalizing the study within media and cultural studies, this diverse and global collection provides the definitive work on the subject. Rethinks cultures of authorship and challenges the concept of auteurism across multiple media forms Moves beyond notions of the individual to focus on how authorship is collaborative, contested, and networked, examining cultures of authorship and the practicalities of how it works Draws on the cutting-edge research of scholars and practitioners whose work has produced significant new insights into the field Examines a wide range of media, including television, social media, radio, videogames, transmedia, music, and comic books Offers an impressive global focus, including pieces on Mexican music, amateur film production in Nairobi slums, tele-serial production in Kinshasa, Hong Kong film, and the marketing of Bollywood
Beyond new media - herbig, art (edt)/ herrmann, andrew f. (edt)/ tyma, adam w. (edt) (9780739191026)