Has some highlighting, the results of which led to a 2:1
All Marketers are Liars
Good in good dust jacket.
Are you an entrepreneur, marketing director or CEO looking to take your brand to the next level, without spending millions of dollars? Are you a marketer, working for yourself, or a brand, and want to improve your skills to get better results? Are you a marketing student that wants a competitive edge over his or her peers? Or, are you someone who simply wants to improve their personal brand, in order to obtain better job opportunities? Forget the old marketing textbooks that spew endless theories at you, without tangible examples to use them in.
Marketing Management, Global Edn, 15Th Edn by 9781292092621, Pearson